The world's first hydrotherapy shower system.
In 2022 we collaborated with the creative team at CAA for hai's new product launch campaign, shower infusions. Our challenge was to create a campaign that sparked imagination, inviting people to elevate their shower experience while immersing them in the botanical story of each infusion tablet.
Case study
Water activated.
Natural ingredients inside each tablet are designed to transform how you sleep, recover, and get energized. These unique and potent ingredients deliver a microcosm of the natural world in every tablet.
World of a stunning visuals.
For the launch of the campaign we prepared almost 400 images and videos.
Refreshing the look.
We prepared a whole new set of showerhead stills matching the style of the campaign.
The process.
We explored different styles and prepared dozens of Houdini simulations.
Main videos
Energy infusion:
Recovery infusion:
Credits
Client
hai
Agency
CAA
Paige Hero, Alice Ann Wilson, Todd Matsumoto, Krystina Franchino
Design and direction
ABRA.network
Sound designer
KEEKO
